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Cost Hacking for Startups: Building Smart, Not Expensive
November 5, 2025
Tom
3 min read
Startup success is not only about ARR and MRR — it's also about managing cash burn. Here's how I applied 'cost hacking' to build ReplyFabric lean, smart, and resilient.

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About the Author
Tom Vanderbauwhede is the founder & CEO of ReplyFabric, lecturer in AI at KdG University, and a seasoned entrepreneur with 25+ years of business experience. He holds master's degrees in Applied Economics, Business Administration (MBA), and Strategic Change Management & Leadership. Tom is passionate about building AI tools that reduce email overload and help teams focus on what matters.
Connect with Tom on LinkedIn and follow his journey as a founder.