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The EY Report 'Performance Reimagined': a Blueprint for ReplyFabric's Value Proposition

October 5, 2025
Tom
4 min read

EY’s latest report shows how GenAI transforms team performance at scale — not through tools, but through orchestration. ReplyFabric embodies that vision by integrating AI invisibly into team workflows.

The EY Report 'Performance Reimagined': a Blueprint for ReplyFabric's Value Proposition

The EY Lens: GenAI as a Team Transformation Story

EY Lane4’s whitepaper Performance Reimagined: How GenAI Transforms Team Performance at Scale outlines a new reality: Generative AI isn’t just a productivity booster — it’s a team performance engine.

The report shows that while 72% of professionals say GenAI improves their performance, adoption remains uneven.
Some individuals thrive, others hesitate. The difference isn’t technical; it’s how deeply AI is integrated into team workflows and how emotionally supported people feel as they learn to trust it.

“This integration matters. It turns GenAI from a tool into a teammate — and from a novelty into a necessity.”
— EY Lane4, Performance Reimagined (2025)


The Four Faces of AI Adoption

EY’s research identifies four distinct adoption archetypes that exist within every organisation:

EY Lane4 Four Faces of GenAI Adoption

In Explorer organisations, AI use is sporadic — one person might use ChatGPT to draft an email while others avoid it.
In Transformer organisations, GenAI becomes a shared norm: prompts are exchanged, workflows are redesigned, and AI becomes essential to daily collaboration.

“AI Transformers are not just using GenAI; they are reimagining performance through deep integration and team collaboration.”
— EY Lane4, Performance Reimagined (2025)

While only 8% of AI Sceptics say GenAI is “essential” to their daily work, 57% of AI Transformers do. They are also more likely to:

  • Use GenAI across multiple tasks and tools (45% vs. 21% of AI Sceptics)
  • Integrate GenAI into team workflows (57% vs. 8%)
  • Receive training tailored to their role (92% vs. 22%)
  • Work in teams where GenAI is a shared norm (96% vs. 20%)

Where ReplyFabric Enters the Picture

If you look closely, the EY data describes exactly what ReplyFabric was built to solve.

1. Seamless integration

ReplyFabric operates inside the shared inbox — Outlook or Gmail — not as another app or dashboard.
This means adoption doesn’t require change management: AI becomes part of the existing workflow from day one.

It’s what EY calls turning AI from a tool into a teammate.

2. Invisible collaboration

Each email is automatically categorized, drafted, or routed — but every action stays human-supervised.
This “human premium” builds trust while maintaining speed, helping sceptics safely participate in AI-powered work.

3. Team-level transformation

AI doesn’t just help individuals reply faster — it transforms how teams communicate.
ReplyFabric’s shared models, training feedback loops, and analytics reflect the open teaming and strategic integration EY identifies as core drivers of AI transformation.


Turning Sceptics into Scalers

EY Lane4 Archetypes - how ReplFabric helps

With ReplyFabric, leaders can move every team member one step up the adoption ladder — from hesitant users to high-impact collaborators.


Not About Tools — About Orchestration

EY’s conclusion could have been written for ReplyFabric:

“The next phase of AI adoption will not be about tools.
It will be about orchestration — of people, processes, and intelligent systems.
As the AI frontier shifts, there is no single pathway to catch up.
But AI Transformers show us that there is a pattern.
They lead with vision, learn with urgency, redesign work at team level, build with intention,
scale with trust, and manage the emotional journey throughout.
This is not just a technology shift; it’s a reinvention of how work gets done.”

That’s precisely what ReplyFabric enables:
a human-centred orchestration layer where AI and people collaborate naturally — not through a new interface, but within the rhythm of daily communication.


The Takeaway for Leaders

  1. AI adoption is emotional before it’s operational.
    Sceptics don’t need dashboards; they need reassurance.
  2. Teams, not individuals, are the unit of transformation.
    Shared workflows and shared learning accelerate adoption.
  3. Integration beats invention.
    The best AI doesn’t sit beside your work — it lives inside it.

ReplyFabric embodies EY’s vision of performance reimagined:
AI that works where your people work, quietly orchestrating excellence in the background —
so your team can stop managing inbox chaos and start performing at their best.

Let AI take over the routine, so your people can be brilliant again.


📥 Download the EY report: Performance Reimagined: How GenAI transforms team performance at scale

Frequently Asked Questions

Tom Vanderbauwhede - Founder & CEO of ReplyFabric

About the Author

Tom Vanderbauwhede is the founder & CEO of ReplyFabric, lecturer in AI at KdG University, and a seasoned entrepreneur with 25+ years of business experience. He holds master's degrees in Applied Economics, Business Administration (MBA), and Strategic Change Management & Leadership. Tom is passionate about building AI tools that reduce email overload and help teams focus on what matters.

Connect with Tom on LinkedIn and follow his journey as a founder.