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Crossing the GenAI Divide: What the Headlines Missed — and Where ReplyFabric Fits

August 24, 2025
Tom
4 min read

A recent AI report shook markets by claiming 95% of GenAI pilots fail. The truth? Microsoft and IDC have been saying the same thing: most AI never scales. Here’s why ReplyFabric is built differently.

Crossing the GenAI Divide: What the Headlines Missed — and Where ReplyFabric Fits

The Headlines That Shook AI Stocks

This week, a report from Project NANDA — framed as MIT research — grabbed headlines and even rattled AI stock prices.
Its claim? 95% of generative AI pilots fail to deliver measurable business value.

Some critics note the report reads more like marketing than academic research. But its core message isn’t new.
Microsoft and IDC have been publishing similar findings: most companies are stuck in pilots, only a few achieve real ROI, and the difference comes down to how well AI integrates into business processes.


Beyond Pilots: The Real Divide

Whether you call it the “GenAI Divide” or Microsoft’s “AI readiness stages,” the story is the same:

  • Many organizations experiment, but stall at proof-of-concept.
  • Only a minority move to scaling and realizing value.
  • Leaders achieve up to 370%–1000% ROI, while laggards barely break even.

The reason isn’t model quality. It’s workflow fit. AI that looks great in a demo often collapses when asked to handle the messy reality of daily operations.


Why Shared Inboxes Matter

This is exactly why we built ReplyFabric for shared inboxes.

Shared mailboxes are:

  • Overloaded with repetitive, process-driven emails
  • Critical for customer experience
  • Painful for teams to manage consistently

They’re not a playground for experiments — they’re core business processes where workflow-first AI makes immediate sense.


Our Approach: AI Built for Workflows

At ReplyFabric, we don’t just bolt AI onto email. We design around the business process:

  • Categorization & routing: AI sorts incoming emails by category, confidence score, and urgency.
  • RAG over threads: Drafts use full conversation context as external memory — no forgetting mid-thread.
  • AI-in-the-loop validation: A second AI layer checks drafts for tone and accuracy before a human hits send.
  • Integrated by default: Works inside Outlook and Gmail shared inboxes, no extra portals or clunky interfaces.

We’re not promising “AI that learns you over time.” Instead, we’re delivering AI that works right away, in the exact workflows where teams need it.


Anticipating the People Factor

NANDA highlights resistance to adoption as one of the top reasons AI projects stall. We built ReplyFabric to avoid that pitfall.

  • We only need a few enthusiastic AI users to get started.
  • For everyone else, the experience is seamless: ReplyFabric’s drafts simply appear in the shared inbox, ready to send.
  • Instead of creating extra steps, it removes work and saves time instantly.
  • Our AI-in-the-loop validation guarantees high-quality output, so there’s no disappointment about what the AI produces.

That’s why resistance doesn’t stand a chance: the value is immediate, and the workflow is familiar. And with our Human Premium principle, people remain in control — free to focus on the meaningful parts of their job.


The Bigger Picture

The NANDA paper may have rattled markets, but it simply echoes what Microsoft, IDC, and others have said for over a year:
most AI projects don’t fail because of the tech, but because of the approach.

ReplyFabric is part of the 5% that cross the divide, not because we’re flashy, but because we’re practical. We focus on business processes, not hype.

For teams drowning in shared inboxes, that means faster replies, happier customers, and fewer hours lost in email chaos.


Closing Thought

Headlines come and go. What matters is this:
AI succeeds when it’s built for the workflow, not for the demo.

That’s why we built ReplyFabric — to cross the divide, not get stuck in it.


📥 Download the MIT NANDA report: The GenAI Divide: State of AI in Business 2025

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Tom Vanderbauwhede - Founder & CEO of ReplyFabric

About the Author

Tom Vanderbauwhede is the founder & CEO of ReplyFabric, lecturer in AI at KdG University, and a seasoned entrepreneur with 25+ years of business experience. He holds master's degrees in Applied Economics, Business Administration (MBA), and Strategic Change Management & Leadership. Tom is passionate about building AI tools that reduce email overload and help teams focus on what matters.

Connect with Tom on LinkedIn and follow his journey as a founder.