Pitching, Building, and Seeing It Come Alive

Plug and Play: Soundcheck Before the Show

Past week was again very busy.

The pitch for Plug and Play was really interesting. The organization was extremely professional. You had to be ready 30 minutes before the session started. Testing sound and visuals. Like musicians doing their soundcheck before going on stage.

7pm sharp was the real start.

I was number 17.

With three minutes per startup, that meant almost an hour of waiting. That's stressy. Also fascinating. You observe others. You rethink your own story. You feel your heartbeat rise.

Then it's your turn.

Three minutes. About 100 VCs and corporates in the room.

My pitch went well. I recorded it, watched it again afterwards. It was ok. Not yet perfect. But better than good. And that's progress.

The Breakout Room Reality

After the session, around 9pm, everyone got a breakout room. You sit there and wait. If someone is interested, they enter your room.

In my case, no one showed up.

That's a strange moment. You go from adrenaline to silence in seconds.

But then something happened. One person from a big global corporate reached out separately. Really nice conversation. He understood what we're building. He immediately saw the benefit.

So what did I get?

• A streamlined pitch
• Honest feedback (even if silent)
• One solid lead

Mission accomplished.

Spontaneous Leads Before Launch

Another interesting thing: we had three spontaneous leads this week.

We are not launched. We are not running campaigns. We are not pushing ads.

We are just building. Very hard.

And still, people reach out.

That makes me happy. It means the story resonates. It means the problem is real. It means the positioning makes sense.

You can't fake that kind of signal.

Building a House, Not Just Shipping Code

This week I was deep in developer mode. Features. Testing. Iterations.

What I love most is seeing something grow.

It feels like building a house by yourself.

First, you draw the plan. Then you make a maquette. You order materials. You start building.

In the beginning, it's foundation and shell. Important. Structural. But not fancy.

Then come the techniques. Electricity. Plumbing. Systems.

And suddenly, you see something happening.

Now we are in the finishing phase. Interior. Furniture. Details. The place where it starts to feel alive.

That's where we are with ReplyFabric.

From Solo User to Real Users

Next week I start with demos.

The week after: beta testing.

In parallel, we are working with Aikido for security and code quality. Foundations matter. Especially if you build something that handles shared inboxes, governance, workflows, and real business communication.

I can't wait for the moment I'm not the only one using it anymore.

It feels a bit like a baby that is about to be born. You've built everything carefully. You've tested. You've prepared. You've imagined the future.

But it's only real when others start interacting with it.

That moment is close.

And honestly? That's exactly what I want. This is what makes me tick.