A Small Change on the Website — A Big Step for ReplyFabric 🚀

A Small Change on the Website.

A Big Step for ReplyFabric.

Yesterday, I had a follow-up meeting with Isabel Michiels from Agoria ScaleTech. We first met at Slush during the Belgian Beer Night — one of those chaotic, loud networking evenings where business cards and conversations blur together, but the good people stand out.

She asked me a simple question:

“So you’re doing something with AI and email, right?”
“Yes,” I said. “Specifically for shared mailboxes.”

Then she replied with something that stopped me in my tracks:

“Oh, that’s not mentioned on your website…”

At first, my brain screamed: Wait… yes it is!
It’s in the copy. It’s in the product descriptions. It’s in the screenshots.
But none of that mattered.

She was right.

The brutal truth about first-second messaging

The hero section on the website used to say:

“Boost your team’s email productivity.”

If you read that quickly (and we all do), it sounds like:

• Better email habits
• Tips and tricks
• A Gmail/Outlook extension
• A consultant teaching teams how to email better

It absolutely did not convey what ReplyFabric really is:

✅ An AI agent for shared inboxes like info@, sales@, support@.
✅ A system that categorizes, drafts, forwards and organizes email for teams.
✅ A complete operational upgrade — not productivity advice.

Yes, the subtitle said “The AI Agent for your Shared Inbox.”
But subtitles don’t save unclear headlines.

And if the ideal target audience doesn’t instantly understand what you do, you’ve already lost them.

So I changed it.

I stepped back and rethought the entire first impression.
I talked to friends.
I iterated.
I asked AI.
I explored dozens of options.

And one line stood out:

“Transform your team’s shared mailbox.”

It’s clear.
It’s bold.
It’s impossible to misunderstand.
And it forces the right mental frame from the very first second.

Why this headline works

✔ Pros

• Strong emotional impact
• Immediately relates to shared mailboxes (finally visible!)
• Implies modern automation + AI
• Memorable and distinctive
• Appeals directly to CEOs, people managers, IT managers, team members

⚠ Cons

• A bit hype-y
  But for a startup with ambition? Acceptable. Even beneficial.

Who is this message perfect for?

• Tech-savvy teams
• AI-curious SMEs
• Innovation-driven companies
• Any business drowning in info@ or contact@ chaos

Will this headline perform better?

We’ll see.
But what I learned from this moment is simple:

Clear beats clever.
Immediate beats subtle.
And one sentence can shape how the entire world understands your product.

Thanks to Isabel’s honest feedback, ReplyFabric’s message is now stronger, clearer, and truer to what we actually build.

Sometimes, the smallest change on a website
…is actually a big step in the right direction.