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ReplyFabric
When Feature Requests Trigger Insecurity — and How I Fixed It
October 20, 2025
Tom
2 min read
An email from an insurance company in Singapore almost made me rethink ReplyFabric’s roadmap. Until I realized: not every feature request is yours to solve. Here’s how I learned to stay focused and build better.

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About the Author
Tom Vanderbauwhede is the founder & CEO of ReplyFabric, lecturer in AI at KdG University, and a seasoned entrepreneur with 25+ years of business experience. He holds master's degrees in Applied Economics, Business Administration (MBA), and Strategic Change Management & Leadership. Tom is passionate about building AI tools that reduce email overload and help teams focus on what matters.
Connect with Tom on LinkedIn and follow his journey as a founder.