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AI Pricing Is Rising: Why More Intelligence Costs More

April 9, 2026
Tom
7 min read

Gemini pricing is going up and that’s exactly what should happen. Here’s why AI is shifting from cheap tokens to paid intelligence.

AI Pricing Is Rising: Why More Intelligence Costs More

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Tom Vanderbauwhede - Founder & CEO of ReplyFabric

About the Author

Tom Vanderbauwhede is the founder & CEO of ReplyFabric, lecturer in AI at KdG University, and a seasoned entrepreneur with 25+ years of business experience. He holds master's degrees in Applied Economics, Business Administration (MBA), and Strategic Change Management & Leadership. Tom is passionate about building AI tools that reduce email overload and help teams focus on what matters.

Connect with Tom on LinkedIn and follow his journey as a founder.