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Sustainability
Greenwashing
EU Regulation
Founder Journey
ReplyFabric
We Updated Our Sustainability Principle. Not Our Intentions.
June 29, 2026
Tom
4 min read
A five-minute conversation at VivaTech changed one line on our website. New EU rules on green claims taught us to describe what we do, not what we wish.
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About the Author
Tom Vanderbauwhede is the founder & CEO of ReplyFabric, lecturer in AI at KdG University, and a seasoned entrepreneur with 25+ years of business experience. He holds master's degrees in Applied Economics, Business Administration (MBA), and Strategic Change Management & Leadership. Tom is passionate about building AI tools that reduce email overload and help teams focus on what matters.
Connect with Tom on LinkedIn and follow his journey as a founder.