ReplyFabric Selected for the Belgian Pavilion at Viva Technology 2026

Sometimes good news arrives in the form of an email you read twice just to make sure you understood it correctly.

ReplyFabric has been selected as one of the ten startups that will represent Belgium at the Belgian Pavilion during Viva Technology 2026 in Paris.

The selection process was competitive. The organizers explained that they carefully match companies with the right events and cannot accommodate everyone. Being chosen means the jury believes ReplyFabric belongs on that stage.

And that is both exciting and a bit surreal.

A Full Circle Moment

Last year in June, I was also in Paris.

It was my first big tech and AI conference experience. I attended NVIDIA GTC and Viva Technology, trying to absorb as much as possible. I watched Jensen Huang's keynote, joined several sessions, and walked endlessly through the exhibition halls visiting booth after booth.

Honestly, it was a bit overwhelming. So much innovation, so many ideas, so many signals about where technology is heading. I remember joking afterwards that it felt like AI overload.

Back then, I was simply a visitor, trying to learn what the future might look like.

This year, things are different.

Last year I walked the conference floor. This year we will have our own booth.

That feels a bit surreal.

Why Viva Technology Matters

Viva Technology is the largest technology event in Europe. For four days, Paris becomes the epicenter of digital innovation.

The numbers are impressive:

• More than 150,000 visitors
• Major global corporates
• Venture capital firms and corporate venture teams
• Innovation leaders from across Europe and beyond

France is often described as a relatively closed market. But Viva Technology is the moment when French corporates actively open their doors to young European startups and new technologies.

This year is also special. Viva Technology celebrates its 10th anniversary, and expectations are that the 2026 edition will be the largest ever.

The Belgian Pavilion

On an event of this scale, visibility matters.

Individual startup booths can easily disappear in the noise of a massive exhibition floor. That is why Flanders Investment & Trade (FIT), hub.brussels, and AWEX join forces each year to create a shared Belgian Pavilion.

The pavilion will cover 200 square meters and will be strategically located next to the Mainstage in Hall 7.3 — right between some of the largest corporate stands such as Renault, Software Republic, TotalEnergies, and Microsoft.

For a startup, a location like this makes an enormous difference. Instead of being somewhere in the back of the exhibition halls, the Belgian startups will be in the middle of the action.

What the Selection Includes

The selection comes with a full exhibition package designed to make participation as smooth as possible. The setup is plug-and-play: the organizers take care of the infrastructure, allowing startups to focus entirely on conversations and demonstrations.

The package includes:

• A dedicated startup infodesk on the Belgian Pavilion for the four exhibition days
• Three exhibitor tickets for the event
• A position in Hall 7.3, among major corporate innovation booths
• Access to support from the FIT office in Paris to identify relevant contacts and prepare commercial meetings

In addition, two exclusive side-events will take place during the week:

• A networking reception at the residence of the Belgian Ambassador in Paris
• A PwC workshop on Corporate Venturing, attended by the PwC Scale team and Belgian corporates

These moments outside the exhibition floor often lead to the most valuable conversations.

Preparing for the Event

Participation is only the beginning. The real work starts now.

Startups are encouraged to activate the FIT Paris office early in the preparation phase. Through the MyFIT platform, companies can request introductions and identify potential corporate partners or customers before the event even starts.

That preparation can make the difference between simply attending a conference and turning it into a real business opportunity.

Looking Ahead

For ReplyFabric, this is another important step in the journey.

Building a company often means working quietly for months or years — writing code, solving small product issues, talking to early users, and gradually shaping something that hopefully becomes meaningful.

Moments like this feel like a signal that the outside world is starting to notice.

We are looking forward to meeting partners, customers, and fellow builders in Paris, and to representing Belgium alongside nine other promising startups.

If you plan to attend Viva Technology 2026, feel free to reach out. It would be great to meet there.

Paris, here we come.