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The Tokenmaxxing Hangover: When AI Becomes More Expensive Than People
July 3, 2026
Tom
6 min read
For two years the AI industry celebrated maximum token consumption. Now companies are opening the invoices, questioning the ROI, and rediscovering that the goal was never to consume AI but to create value.
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About the Author
Tom Vanderbauwhede is the founder & CEO of ReplyFabric, lecturer in AI at KdG University, and a seasoned entrepreneur with 25+ years of business experience. He holds master's degrees in Applied Economics, Business Administration (MBA), and Strategic Change Management & Leadership. Tom is passionate about building AI tools that reduce email overload and help teams focus on what matters.
Connect with Tom on LinkedIn and follow his journey as a founder.